This is an example of Disney SEA website. I manage the content for Singapore, Malaysia, Philippines, Indonesia and Thailand. As a product specialist for Disney’s Matterhorn CMS, I guided Disney Studio, Disney+, shopDisney, Disney Parks, and Disney Channel, to understand their requirements and recommend platform tools to meet their specific business needs in SEA.

I initiated a feature on the Disney Singapore and Malaysia websites to highlight shopDisney products and categories under a dedicated “SHOP” section. This strategic initiative aimed to drive traffic to shopDisney and proved to be highly successful. The websites achieved remarkable conversion rates, surpassing even the results generated by their own social media campaigns.

Within the Disney SEA websites, we have a dedicated editorial section called “Oh My Disney.” This section showcases articles and advertorials that revolve around the latest events, products, and movie releases. The content is divided into three voices: Oh My Disney, Disney Family, and Disney Style, depending on the nature of the article. This initiative is exclusive to Southeast Asia and aims to leverage these voices to drive traffic to the websites and keep them up-to-date. Our team creates all content from scratch, handling everything from ideation to execution.

As part of our movie release campaigns, we follow the style guide provided by the USA team and create downloadable content specifically tailored to each film. An example of this is the campaign we executed for Avatar: The Way of Water release. We developed downloadables that align with the movie’s style guide, allowing fans to engage with and enjoy the content associated with the film.

Utilizing the Emarsys EDM system, I strategize and execute targeted email campaigns in collaboration with various lines of business to promote Disney products, movies, events, and more to our subscriber base. Through the implementation of effective CRM initiatives, we achieved remarkable growth, expanding our opt-in subscriber database from 700K to 2.1 million sign-ups over a span of 5 years. Here is an example of an EDM showcasing the design and content of our email campaigns.

I undertook a freelance project for Rockz Consulting, where I was responsible for designing the logo, planning the layout and navigation, and providing assistance in content direction for the company. My role involved creating a visually appealing logo, organizing the website’s structure and user-friendly navigation, and offering guidance on content development.

Fifteen years ago, I established The Sunday Studio as a freelance company specializing in web development and SEO services.

Collaborating with Disney’s developer, I played a key role in an initiative aimed at expanding Disney’s user database. Together, we conceptualized and created a contest platform called Starcade, which was developed from scratch. This platform enabled users to participate in contests after creating a Disney account. Throughout the process, we obtained approval from Disney global for the product’s implementation in the Southeast Asia region. The innovative and successful implementation of Starcade resulted in a substantial increase in the user database, with sign-ups growing from 700K to 2.1 million over a period of five years.

Here is an example of a navigation plan for a campaign involving the creation of a microsite. This specific example focuses on the launch of the Marvel Content Hub within the Disney.xx microsite and the planning of various content types within it.

Here is an example of a wireframe developed during the planning phase of a project. This specific example illustrates the layout and structure of the content types on both the homepage and subpages of Disney.xx. The wireframe serves as a visual representation of how the content will be organized and presented within the website.